We recently announced after 15 years at Ballarat Body and Soul, we have decided the best way to provide products, services and experiences to our beloved members is to re-brand our business to Genesis Health and Fitness. This has been a big decision for the club, but I truly believe this decision is the best step forward for our member experience. As a member, you may have questions about what this means for you, so we’ve developed a few FAQ’s we’ve been receiving at the club.
Genesis Health and Fitness are experienced industry operators with over 20 years’ experience. Of late, their parent company, Belgravia Health and Fitness have proved themselves in the industry with their passion for creating innovating brands – with both Coaching Zone (now at 30+ sites nationally) and the recently launched Ninja Parc (also expanding throughout Australia).
The current offering, class timetables and services you’ve come to love will stay, with extra classes coming soon. The re-brand will not affect your membership price, this will remain as is.
And what are the benefits? The branding and staff uniforms in the club will change to Genesis Health and Fitness. In the future, we’ll be able to provide more products to you, including Coaching Zone! You will also have access to over 40 Genesis Health and Fitness sites across Australia. This change will also give our staff more career development opportunities if they wish to move on from Ballarat.
Yes, I am still the sole owner of the club. The main change will be the rebranding which will give our staff and members more opportunities as we partner with a national brand.